MiTu is a provider of a multi-channel YouTube network dedicated to Latino content. The network is mainly focused on lifestyle content verticals including beauty, fashion, health, food, home, and pop culture. MiTu leverages digital platforms to make the development and exploitation of content more efficient. The company aims to identify the next generation of Latino stars, incubates new content formats, leverages social media to develop audiences, and distributes content everywhere, including North America, Latin America, Europe, and Asia. The company was founded in 2012 and is headquartered in Culver City, CA.